Brand Clarity Scorecard

How sharp is your brand?

Twelve questions across the six foundations brand strategists assess first. You'll get a score, see where your brand is blurry, and leave with one specific thing to fix this week.

About 4 minutes. No email required. Answer for how things are today, not how you'd like them to be.

Your Brand Clarity Score

0out of 100

Your six foundations

Where to focus first

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Keep a copy of your results

Download a PDF with your score, your six foundations, and this week's fixes. No email needed.

This is a self-assessment, so it measures how clearly you can see your own brand. Customers may see it differently, and that difference is often where the most useful work is.