Calls To Action: Part Two

Last week we started a mini blog series concerning calls to action. While a marketing term, we were specifically looking at them within the context of websites. In that first part, we discussed what constitutes a call to action and why they are important. We also discussed where they can be placed on your website for maximum effectiveness. This week we’re going to focus on just a few tips for using them on your website and some commonly used examples. 

A Few Tips:

Use Action Verbs

It might seem self-explanatory, but a lot of calls to action contain verbs that encourage action. It’s not unusual for them to call for users to click, call, register, or buy. Since this is a call to do something, it only makes sense for that call to usually contain an action verb. 

Create a Sense of Urgency 

As a business owner or product/service creator, you don’t want visitors to hesitate or come back later. Ideally, you want them to act in that moment to buy or download your offer. For this reason, it helps to create a sense of urgency in your call to action. This is why so many calls to action end with the insistence to act “now.” 

Make It Stand Out

Since this is the action you want visitors to take, it only makes sense to intentionally have the call to action stand out. You can do this through coloring the button differently or by incorporating it into a graphic that draws attention. 

A Few Examples:

While you can get creative with your call to action or add additional words, these are some common phrases utilized in calls to action on websites. 

“Get Started”

“Find Out First”

“Contact Us Now”

“Free Trial”

“Create Now”

“See Our Plans” 

“Contact Us Now”

“Sign Up Now”

“Buy Now”

“Schedule Now” 

So, what calls to action are you using on your website? Also, stay tuned later this week as we venture on to a new blog series topic.